Fern Britton was our Author of the Month in June 2016. As well as giving discounts on her backlist and promotion of her new book, this involved publishing an exclusive interview. Although I sadly didn’t get to meet the lovely Fern in person, I did get to chat to her for …
Scandinavia was an important market for PartyPoker, as it turns out the Scandinavians are mad about poker. The headline-led ‘Take on the World’ campaign played on the idea that these Nordic poker experts would find lots of less skilled players around the world to play and beat. The headlines used national or regional stereotypes, …
PartyBets was PartyGaming’s online sports betting site. Working with a very tight budget – that apparently did not extend to paying for photographs – our head of creative came up with the copy-heavy ‘Interested?’ campaign. Each week we would be given a number of big sporting events and have come up with a witty …
