Camelot had an iPhone app for quite a while that allowed people to both play the UK’s National Lottery and check results, but the Android app only allowed players to check their results. This all changed in 2018, when the Android API was finally updated. I was asked to come up with some headlines to tell National Lottery customers with Android devices that they could now now buy their lottery ticket through the new app.
I worked with a designer on the concepts. ‘Playing just got easier’ was the headline that was preferred by the requestors, but you can see some of my other headlines in the document. I am still partial to ‘Why not jump the queue?’
Click on the arrows at the bottom to scroll through the PDF.The National Lottery Android app banner campaign