Fern Britton was our Author of the Month in June 2016. As well as giving discounts on her backlist and promotion of her new book, this involved publishing an exclusive interview. Although I sadly didn’t get to meet the lovely Fern in person, I did get to chat to her for …
The Sainsbury’s Entertainment on Demand blog posted articles that were informative, funny and captivating, but we had a problem. Without access to social media it was difficult to get visitors and shares, and there was no budget for that essential component of digital marketing apparently. So, we used a number of different approaches to overcome this …
When Carlos Santana re-united his classic late 60s/early 70s line-up for a new album Santana IV it was bound to be the biggest release of the week, for a certain market segment anyway. As there was a close overlap between Sainsbury’s Entertainment on Demand’s core music customers and fans of classic rock, …
Ken Follett is one of the biggest selling authors on the planet – his books have sold more than 150 copies – whose books include thrillers and historical fiction. I wrote this A to Z of the man and his work to coincide with the third and final book in his Century Trilogy, Edge …
