Camelot needed to update their retail messaging. In other words, they needed new posters for shops selling National Lottery tickets and Scratchcards (capitalised according to the Camelot style guide). I was asked to come up with some headlines for a range of retail outlets. Each type of shop had a …
Camelot had an iPhone app for quite a while that allowed people to both play the UK’s National Lottery and check results, but the Android app only allowed players to check their results. This all changed in 2018, when the Android API was finally updated. I was asked to come …
This advertorial went in Asian Trader magazine to promote the launches of the new National Lottery game EuroMillions HotPicks and a new Thunderball draw on Tuesdays. Hopefully the copy speaks for itself. To help you get the picture, many National Lottery retailers subscribe to Asian Trader. The magazine describes itself …
